IndicaAroma

Proposal by Warrgyizmorsch

WEBSITE + MARKETING PLAN

Launch IndicaAroma in India and the UK

Website, ads, social media and AI SEO for organic spices and herbs

Created by Karan Sharma, Sales Head — for IndicaAroma, by Warrgyizmorsch

India + UK

Two markets from day one

4

Services

90 days

First plan

WHERE YOU START

A new brand, launching in two countries

Website not built yet

We build it in 6 weeks

Selling in India and the UK

Two stores, two currencies

No reviews or ad history yet

We build these from launch

Big competitors spend heavily in India

Organic Tattva and Organic India

COMPETITORS

What your competitors run

Live ads on Meta and Google, checked 2 Nov 2026

Organic Tattva

~315 Meta ads in India
~400 Google ads in India
0 ads in the UK

Organic India

~240 Meta ads in India
~300 Google ads in India
9 Meta ads in the UK, all teas and capsules

What they sell

Tattva: rice, oils, dry fruits, gift hampers
Organic India: wellness supplements and teas
Spices are not their focus

OPPORTUNITY

Gaps you can use

No spice brand from this group advertises in the UK

Lakadong sellers quote different curcumin % with no proof

UK buyers lost trust after the 2024 Indian spice recalls

"100% organic" is on every pack and no longer stands out

POSITIONING

How IndicaAroma stands apart

Lab report for every batch

Opened from a QR code on the pack

Named origin for each spice

Lakadong from Meghalaya, chilli from Kashmir

Grind date on every pack

Fresh aroma, small packs

Separate stores for India and the UK

Prices in ₹ and £

GOALS

Goals for the first 90 days

6 weeks

Website live

375+ · 50+

Orders in India · orders in the UK

40+

Customer reviews

0 → 800

Instagram followers

SERVICES

Four services, one team

Website development

One store, India and UK versions

Performance marketing

Meta and Google ads in both countries

Social media management

Content, Reels, DM automation

AI SEO

Show up on Google, ChatGPT and Google AI answers

WEBSITE

Website: what we build

Shopify store, India (₹) and UK (£)

India: UPI, cards, cash on delivery

UK: cards, Apple Pay, PayPal

Lab report page for every batch

Linked from the QR on the pack

Starter kit, bundles, subscribe and save

WhatsApp chat, reviews, fast mobile pages

WEBSITE

Website live in 6 weeks

WEEK 1

Design and structure

WEEKS 2–3

Build the India and UK stores

WEEKS 4–5

Products, payments, tracking, testing

WEEK 6

Launch. Ads go live the same week

PERFORMANCE MARKETING

How ads turn into orders

NEW BUYERS

Reels and Google search ads Product page Add to cart Checkout Order

PEOPLE WHO VISITED THE SITE

Site visitors Scan-the-pack video and review ads Product they viewed Order

LEFT AT CHECKOUT, AND REORDERS

Left checkout WhatsApp and email reminder Small discount Order Reorder reminder every 4–6 weeks

Funnels can be updated as required, to meet the KPIs.

AD BUDGET

Recommended ad budget: ₹1,50,000 a month

India ₹75,000

Meta ₹45,000 · Google ₹30,000
100+ orders a month, so Meta and Google learn who buys

UK ₹75,000

Google ₹45,000 · Meta ₹30,000
More on Google: UK buyers search for these spices but don't know the brand yet

PROJECTION · META ADS

Meta ads: India reaches 1.6x by month 3

67 → 140

India orders, month 1 → 3 (₹45,000/month)

0.7x → 1.6x

India ROAS

5 → 10

UK orders, month 1 → 3 (₹30,000/month)

0.4x → 0.8x

UK ROAS

Cost per click: India ₹10 → ₹8, UK ₹80 → ₹70. Conversion 1.5% → 2.5%. Order value: India ₹500, UK ₹2,500.
These projections are estimates based on industry benchmarks and are not guarantees for results.

PROJECTION · GOOGLE ADS

Google ads: India reaches 1.8x, UK 1.2x by month 3

62 → 105

India orders, month 1 → 3 (₹30,000/month)

1.0x → 1.8x

India ROAS

12 → 22

UK orders, month 1 → 3 (₹45,000/month)

0.7x → 1.2x

UK ROAS

Cost per click: India ₹12 → ₹10, UK ₹70 → ₹60. Conversion: India 2.5% → 3.5%, UK 2.0% → 3.0%.
These projections are estimates based on industry benchmarks and are not guarantees for results.

PROJECTION · 90 DAYS

90 days: 629 orders from ₹4,50,000 ad spend

555 orders

India: ₹2,77,500 from ₹2,25,000 (1.2x)

₹581 → ₹306

India cost per order

74 orders

UK: ₹1,85,000 from ₹2,25,000 (0.8x)

₹4,412 → ₹2,344

UK cost per order

Repeat orders are not counted. Spice buyers reorder every 4–6 weeks.
These projections are estimates based on industry benchmarks and are not guarantees for results.

SOCIAL MEDIA

Social media: how a follower becomes a buyer

FIRST ORDER

Reel or post Comment a keyword Automatic DM with starter kit link Order

REPEAT ORDERS

Customer WhatsApp reorder reminder Review request Reorder

Funnels can be updated as required, to meet the KPIs.

SOCIAL MEDIA

Social media: 4 content types

Proof

Scanning packs, lab reports, colour tests

Origin

Lakadong farms, Kashmir chilli harvest

Recipes

Haldi doodh, golden latte, moringa smoothie

Customers

Reviews, unboxing, creator videos

SOCIAL MEDIA

Social media: first 90 days

36 + 24

Posts and Reels

10

Creator videos (India and UK)

0 → 800

Instagram followers

15+

DM or WhatsApp chats a month by month 3

AI SEO · WEBSITE

Website built to sell from day 1

Curcumin %, origin and grind date on every product page

Lab report link on every product

Reviews, WhatsApp, free-shipping threshold, bundles

Speed and mobile checks before launch

AI SEO · GOOGLE SEARCH

Google search: start ranking for 20+ spice searches

40 product and collection pages written for search

12 guides

"Lakadong vs regular turmeric", "How to spot fake Kashmiri chilli"

Google Shopping set up for India and the UK

AI SEO · AI ANSWERS

Get mentioned in ChatGPT, Perplexity and Gemini answers

Answers on Reddit and Quora

Where people ask about clean spices

Articles in UK Indian media and Indian food blogs

Listings on "best organic turmeric" pages

AI SEO · ANSWER BOXES

Show up in Google answer boxes

Product, FAQ and review data on every page

Q&A blocks

"How much curcumin is in Lakadong turmeric?"

Spec table per spice

Origin, curcumin %, harvest month, batch report

DELIVERABLES

What you get every month

Meta and Google ads in India and the UK
12 posts, 8 Reels, DM automation
4 guides, SEO and AI-search work

Monthly report and call
Dedicated media buyer: Ali Asgar Bhalam

VALUE

Value breakdown

Website development (one-time)₹60,000

Performance marketing (India + UK)₹70,000/month

Social media management₹40,000/month

AI SEO₹40,000/month

Total monthly value₹1,50,000/month

BUNDLE OFFER

All 4 services for ₹80,000 a month

₹80,000/month + GST

47% off the monthly services · save ₹70,000 a month

Website build included at no extra cost (save ₹60,000)

Onboard with us

Warrgyizmorsch · GST 08BNBPR8613R1Z7
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001